Ranking Heterogeneous Entities - such as Universities and Law Schools

Malcolm Gladwell, The Order of Things, New Yorker (Feb. 14, 2011). 

Gladwell discusses, inter alia, the difficulty of ranking Penn State and Yeshiva University with a single set of criteria. (In 2011 US News ranked Penn State 47th and Yeshiva University 50th.)

Are even faculty members "heterogeneous entities"? I suppose they are.
Would you rank Einstein above Beethoven or vice-versa? Which of the two is better or higher than the other?


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